Day1Data's Story To-date

This was me on my last day at Farfetch.

This was me on my last day at Farfetch.

We used a big consultancy (over £500k/year!) to determine marketing incrementality & measure brand spend. I sat in those meetings, looking at the results and thought: “this is cool but why should it only be available to companies with massive budgets?”

That question stuck with me and led me to build Day1Data. We make this kind of marketing insight available to companies like Healf, PerfectTed & WorldRemit, who have achieved 20x marketing ROI from working with us. 

Day1Data Founder, Jake Barnett, at his last day working for FarFetch. Jake is a tall man wearing a black jacket.

The team.

Profile picture of Day1Data Founder, Jake Barnett.  Image shows a man with fair hair wearing a grey shirt in front of a dark green background.
Jake Barnett

Founder & CEO | Tesco, Farfetch

John Napoleon-Kuofie

Advisor | Monzo, Dentsu, Farfetch

James Stuart-Smith

Head of Analytics | Meta, Intuit, Samsung

Kris Gant

Head of Marketing Effectiveness | Ebiquity

Britt Dewing

Founder's Associate | Cambridge Graduate

Misha Freidin

Lead Analytics Engineer | Omnicom

Michael Siena

Data Scientist | Cambridge PhD

Angela Lu

Data Analyst | Selfridges, Threads Styling

Measure the true impact of your marketing.

Measure the true impact of your marketing.

Measure the true impact of your marketing.