Marketing Mix Modelling

Know the true value of your channels. Make defensible media budget decisions. Optimise the next £1 of media spend with confidence.

Finally, numbers you can trust to guide your media spend delivered by experts using rigorous statistical methods.

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A graphic showing the different elements needed for MMM. Budget allocation, Market Research, Communication, Interpretation, Data Collection, Data Analysis, Modelling and Implementation sit around the outside, while Day1data MMM sits in the middle.
A graphic showing the different elements needed for MMM. Budget allocation, Market Research, Communication, Interpretation, Data Collection, Data Analysis, Modelling and Implementation sit around the outside, while Day1data MMM sits in the middle.

What MMM will bring to your team.

What MMM will bring to your team.

Image showing an illustrative range of SaaS products which Day1Data can integrate with.

CASE STUDY

Reducing CPA by 4% with Zepz

Zepz is the global payments solution parent of Sendwave and WorldRemit. By combining CLV modelling, MMM and attribution into a single decision framework, Day1Data unlocked efficient growth for Zepz across a complex global marketing operation.
Our new phase of work with Zepz includes modelling 8 market corridors across both Sendwave and WorldRemit.

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Case studies

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Your first model in just 6 weeks.

01

Requirement gathering

02

Exploratory data analysis and data validation

03

Model build

04

First presentation including budget recommendations

05

Monthly or quarterly model refreshes and presentations

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What does MMM cost? Affordable MMM.

Our expert led MMM services start at just £5295 /mo. Explore our pricing plans.

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What makes Day1Data MMM different.

Bespoke modelling: Bayesian or frequentist
Monthly or quarterly model refreshes
London team, happy to conduct in-person meetings and workshops
Consulting to embed insights in wider business strategy
Senior leadership on your account from start to finish

How we compare.

Criteria

Day1Data

Dentsu

Ebiquity

Linea Analytics

Gain Theory

MMM + data foundations under one roof

Affordable MMM from just £5295 /mo.

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Independent - no media-buying conflict of interest

Founder support on every account, start to finish

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Incrementality testing available

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Of the competitors listed, Day1Data is the only independent agency to offer MMM and data foundations under one roof, at affordable prices from just £5295/mo. The involvement of our Founders (Jake + John) on every account further sets us apart from the big agencies.

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MMM FAQ

How much does it cost?

Our expert-led MMM services start from just £5295 /mo. To learn more about our pricing structure, book a call or visit day1data.co.uk/mmm-cost

Do we have enough data?

12+ months of varied spend and sales data across your main channels is enough to get started with MMM.

Isn't this what my ad platforms already tell me?

Platform dashboards each claim credit for the same sale. MMM looks across all channels at once for one honest number.

Is this only for big brands?

No - most of our clients are scaling mid-sized companies. Our prices make MMM affordable to scaling companies, where big agencies would charge £500k per year.

Is the call a sales pitch?

No, our call will help us decide if MMM is the right marketing effectiveness strategy for you and give you a better understanding of what's involved.

How are you different from Fospha?

Unlike SaaS tools like Fospha, we build fully bespoke models to measure true incrementality. Our approach accounts for all spend (online and offline), non-media influences such as seasonality and competitor activity and every sales channel (including retail, Amazon & Tiktok). Our pricing stays fixed as your business grows and we don’t just deliver a platform, we provide expert people to present insights and actively help optimise your marketing spend.

This sounds great, but how much do you cost?

Our plans start at £4,000/month. That includes people building bespoke models for you, software to help you self-serve insights and hands-on consultancy to support adoption and drive impact.

Surely this takes ages to set up?

Not at all - we finalise your custom models within 4 weeks and guide you through the entire process, from ideation to delivering real business value.

I need real-time insights. Is this possible?

We provide monthly insights that account for factors like pricing, promotions, competitors, and seasonality - elements that are difficult to capture accurately in real time. The risk of getting this wrong is massive, which is why we focus on delivering robust, reliable insights that drive confident decisions.

Why work with Day1Data?

We’re a team of ex-in-house data experts who’ve delivered this solution at companies like Farfetch, Tesco, Monzo, Burberry, Meta and Sky - helping them grow efficiently. Now, we’re here to do the same for you.

How much does it cost?

Our expert-led MMM services start from just £5295 /mo. To learn more about our pricing structure, book a call or visit day1data.co.uk/mmm-cost

Do we have enough data?

12+ months of varied spend and sales data across your main channels is enough to get started with MMM.

Isn't this what my ad platforms already tell me?

Platform dashboards each claim credit for the same sale. MMM looks across all channels at once for one honest number.

Is this only for big brands?

No - most of our clients are scaling mid-sized companies. Our prices make MMM affordable to scaling companies, where big agencies would charge £500k per year.

Is the call a sales pitch?

No, our call will help us decide if MMM is the right marketing effectiveness strategy for you and give you a better understanding of what's involved.

Measure the true impact of your marketing.

Book a call

Measure the true impact of your marketing.

Book a call

Measure the true impact of your marketing.

Book a call