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Marketing Mix Modelling

Stop guessing which channels actually work.
MMM shows the incremental impact of every pound you spend, so you can scale with confidence and get the brand vs performance split right.
Stop guessing which channels actually work.
MMM shows the incremental impact of every pound you spend, so you can scale with confidence and get the brand vs performance split right.

Book a call

A graphic showing the different elements needed for MMM. Budget allocation, Market Research, Communication, Interpretation, Data Collection, Data Analysis, Modelling and Implementation sit around the outside, while Day1data MMM sits in the middle.
A graphic showing the different elements needed for MMM. Budget allocation, Market Research, Communication, Interpretation, Data Collection, Data Analysis, Modelling and Implementation sit around the outside, while Day1data MMM sits in the middle.

What MMM will bring to your team.

What MMM will bring to your team.

Measure channel-level ROI and optimise your spend by understanding which of your channels are approaching diminishing returns.

Image showing an illustrative range of SaaS products which Day1Data can integrate with.

CASE STUDY

Reducing CPA by 4% with Zepz

Zepz is the global payments solution parent of Sendwave and WorldRemit. By combining CLV modelling, MMM and attribution into a single decision framework, Day1Data unlocked efficient growth for Zepz across a complex global marketing operation.
Our new phase of work with Zepz includes modelling 8 market corridors across both Sendwave and WorldRemit.

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Case studies

Example dashboard with various KPIs above a graph titled "KPI over time", with months along the x-axis

Your first model in just 6 weeks.

01

Requirement gathering

Requirement gathering

Requirement gathering

02

Exploratory data analysis and data validation

Exploratory data analysis and data validation

Exploratory data analysis and data validation

03

Model build

Model build

Model build

04

First presentation including budget recommendations

First presentation including budget recommendations

First presentation including budget recommendations

05

Monthly model refreshes and presentations

Monthly model refreshes and presentations

Monthly model refreshes and presentations

Book a call

From MMM to your next budget:

From MMM to your next budget.

Scenario planning

What would happen if we change the budget?

Scenario planning allows you to model different spend levels, channel mixes and market conditions before committing budget. Estimate what would happen if you doubled spend, or cut one of your channels.

Available as part of our consultancy offering or self-serve via Amplify.

Budget optimisation

Same budget, different channel mix

Budget optimisation allows you to allocate investment to the channels with the strongest potential for incremental return.

Available as part of our consultancy offering or self-serve via Amplify.

Forecasting

Predicts your KPI

Turn plans into clear sales, revenue and ROI expectations your team can confidently act on.

Forecasting answers the question: if I spend X in this channel mix, what do I expect my KPI to do? Or, if I want my KPI to be Y, what do I need to spend?

Forecasting consultancy available with MMM or as a standalone.

Scenario planning

What would happen if we change the budget?

Scenario planning allows you to model different spend levels, channel mixes and market conditions before committing budget. Estimate what would happen if you doubled spend, or cut one of your channels.

Available as part of our consultancy offering or self-serve via Amplify.

Budget optimisation

Same budget, different channel mix

Budget optimisation allows you to allocate investment to the channels with the strongest potential for incremental return.

Available as part of our consultancy offering or self-serve via Amplify.

Forecasting

Predicts your KPI

Turn plans into clear sales, revenue and ROI expectations your team can confidently act on.

Forecasting answers the question: if I spend X in this channel mix, what do I expect my KPI to do? Or, if I want my KPI to be Y, what do I need to spend?

Forecasting consultancy available with MMM or as a standalone.

Book a call

Learn about Amplify

What does MMM cost? A modern approach.

What does MMM cost at Day1Data?

What does MMM cost?
A modern approach.

Our expert led MMM services start at just £5,295 /mo. Explore our pricing plans.

Our expert led MMM services start at just £5295 /mo.

Our expert led MMM services start at just £5295 /mo.

MMM Pricing

Monthly MMM from £5,295

MMM Pricing

What makes Day1Data MMM different.

What makes Day1Data MMM different.

Bespoke modelling: Bayesian or frequentist

Bespoke modelling: Bayesian or frequentist

Monthly or quarterly model refreshes

London team, happy to conduct in-person meetings and workshops

Consulting to embed insights in wider business strategy

Senior leadership on your account from start to finish

Monthly, bimonthly or quarterly model refreshes

London team, happy to conduct in-person meetings and workshops

Consulting to embed insights in wider business strategy

Senior leadership on your account from start to finish

What makes Day1Data MMM different.

Bespoke modelling: Bayesian or frequentist

Bespoke modelling: Bayesian or frequentist

Monthly, bimonthly or quarterly model refreshes

London team, happy to conduct in-person meetings and workshops

London team, happy to conduct in-person meetings and workshops

Consulting to embed insights in wider business strategy

Senior leadership on your account from start to finish

How we compare.

Criteria

Day1Data

Dentsu

Ebiquity

Fospha

Gain Theory

MMM + data foundations under one roof

Affordable MMM from just £5295 /mo.

Affordable MMM from just £5295 /mo.

Independent - no media-buying conflict of interest

Unpublished

Founder support on every account

Measures all sales & marketing channels

Of the competitors listed, Day1Data is the only independent agency to offer MMM and data foundations consultancy under one roof, at affordable prices from just £5295/mo. The involvement of our Founders (Jake + John) on every account further sets us apart from the big agencies.

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MMM FAQ

MMM FAQ

MMM FAQ

How much does it cost?

Our expert-led MMM services start from just £5295 /mo. To learn more about our pricing structure, book a call or visit day1data.co.uk/mmm-cost

Do we have enough data?

12+ months of varied spend and sales data across your main channels is enough to get started with MMM.

Isn't this what my ad platforms already tell me?

Platform dashboards each claim credit for the same sale. MMM looks across all channels at once for one honest number.

Is this only for big brands?

No - most of our clients are scaling mid-sized companies. Our prices make MMM affordable to scaling companies, where big agencies would charge £500k per year.

Is the call a sales pitch?

No, our call will help us decide if MMM is the right marketing effectiveness strategy for you and give you a better understanding of what's involved.

How much does it cost?

Our expert-led MMM services start from just £5295 /mo. To learn more about our pricing structure, book a call or visit day1data.co.uk/mmm-cost

Do we have enough data?

12+ months of varied spend and sales data across your main channels is enough to get started with MMM.

Isn't this what my ad platforms already tell me?

Platform dashboards each claim credit for the same sale. MMM looks across all channels at once for one honest number.

Is this only for big brands?

No - most of our clients are scaling mid-sized companies. Our prices make MMM affordable to scaling companies, where big agencies would charge £500k per year.

Is the call a sales pitch?

No, our call will help us decide if MMM is the right marketing effectiveness strategy for you and give you a better understanding of what's involved.

Unlock data-driven growth

Book a call

Unlock data-driven growth

Book a call

Unlock data-driven growth

Book a call