Veterinary
Creature Comforts
Creature Comforts is revolutionising pet care in the UK, rapidly expanding its network of clinics to make veterinary services more affordable, accessible, and stress-free. With a mission to modernise the pet care experience, they’re building a brand that puts comfort and convenience at the heart of every visit, for both pets and their owners.
Creature Comforts was growing fast, but their data infrastructure wasn’t keeping up. Key data sources were siloed, and internal reporting was time-consuming - often taking hours or even days. Teams were bogged down with manual tasks instead of focusing on higher-value work, and there was no single version of the truth for core KPIs. CRM data wasn’t being fully leveraged, leaving customer service teams without segmentation or personalisation tools. Marketing attribution was also missing, making it difficult to understand what was driving growth or how to optimise spend.
Day1Data built a Single Customer View (SCV) for Creature Comforts - bringing together all customer data from across the business. Website activity, purchase history, support chats, email engagement, and social interactions (even across multiple devices) were unified into one complete, real-time profile for every customer. We visualised the SCV in Superset, giving teams instant access to customer insights through intuitive dashboards. The SCV was also integrated with CRM systems and Braze, enabling hyper-personalised messaging, smarter segmentation, and more relevant campaign triggers. Now, sales, marketing, and customer support all work from the same source of truth. Communications are more timely, personalised, and consistent - while messy, duplicate data is a thing of the past.
Live customer segments and automated email triggers are now active in the CRM. Customer service teams have full visibility into each customer, enabling more personalised support.
