Bespoke MMM for digital pharmacies and GLP-1 providers
Your media spend is growing, but is it delivering?
Measure the incrementality of your media spend with Marketing Mix Modeling and increase spend with confidence.
Your first model in just 6 weeks. Monthly refresh so your MMM is always up to date.
The GLP-1 market is heavily shaped by rising demand. Your marketing budget needs to keep up to remain competitive.
Traditional consultancies refresh MMMs on a six-monthly or quarterly basis. By using Bayesian statistical techniques, we can update your MMMs monthly, so your budget recommendations are never out of date.
Forecast growth in a market shaped by demand, price and competition
We control for external factors with precision, so you can see exactly how much work your channels are doing, without misattributing baseline growth.
Our team draw on experience from Meta, Dentsu and Ebiquity. By understanding the nuances these factors introduce, we offer forecasts you can trust.
“We've had a great experience working with Day1Data. […]
Marketing Science is particularly important for us, especially operating in the online pharmacy category where consumer behaviour is sensitive to marketing activity.
Having a team that understands these nuances and can help us measure the true impact of our marketing investment has been hugely valuable.”
Jonathan Stubbs - CFO at Chemist4U
Why digital pharmacies need MMM
You can't advertise prescription only medicine in the UK
So your media spend is directed towards brand awareness, which is traditionally the hardest to attribute. MMM doesn't rely on clicks so gives fair credit to your brand awareness work.
Pharmacies are highly seasonal in unusual ways
Flu season, new year weightloss, travel health and even hay fever drive customers to you in different peaks across the year. MMM accounts for seasonality in a tailored way.
Acquisition vs LTV
The most valuable conversions are repeat customers and subscribers. MMM can model acquisition and LTV separately, allowing you to optimise for what really matters.